AI potential — Wine business

Between the cellar door and the drinker sits the wine business — pricing, allocation, distribution, on-premise sommelier work, off-premise retail, and the long tail of consumer-facing recommendation. This is the part of the value chain where artificial intelligence has the largest installed base in adjacent industries and the smallest installed base in wine, which makes it the most volatile of the three pillars to forecast. Plausible near-term shifts include dynamic pricing for fine and rare wines, demand forecasting that accounts for vintage variation, sommelier copilots in restaurants, and recommendation systems that work from a drinker’s described preferences rather than from purchase history alone.

This page will gather forward-looking analyses of those shifts as they are written.

Detailed entries are coming soon.